Change in OOH advertising impacts during COVID-19 in the UK 2020

Published by Statista Research Department, Jan 5, 2023
Week-on-week impacts for out of home (OOH) advertising increased throughout May, June, July and August as people started to go outdoors after lockdown in the Untied Kingdom (UK). The advertising industry has been hit hard by the impact of the coronavirus pandemic, outdoor advertising in particular, so this growth in audience impacts will be reassuring for those in the industry.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Change in out of home advertising impacts since the coronavirus lockdown in the United Kingdom (UK) from May to September 2020

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Source

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Release date

September 2020

Region

United Kingdom

Survey time period

May to September 2020

Supplementary notes

The source adds the following information: "Journeys fuses multiple behavioural and attitudinal data sources, including Adsquare’s mobile SDK data and retail footfall, with Route data to develop a detailed picture of audience activity."

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JCDecaux SEOut-of-home advertising in the UKDigital out-of-home advertising in the UKInterpublic Group of Companies (IPG)WPP plc
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