Marketing organizations in the United Kingdom (UK) are making the most of different schemes and coping strategies to help deal with the impact of the coronavirus pandemic. According to a survey conducted in September 2020, 52 percent of respondents said they had already taken advantage of the Coronavirus Job Retention Scheme. On top of that, 22 percent of respondents had deferred VAT payments.
How likely is your organization to have to apply for or do any of the following over the coming months?
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Other statistics that may interest you Coronavirus impact on the advertising industry in the United Kingdom
Industry forecasts
5
- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
- Premium Statistic Ad spend growth in Western Europe 2000-2024
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Coronavirus impact on advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on advertising spend in the UK in 2020, forecast by media
Traditional advertising
8
- Premium Statistic Coronavirus impact on TV advertising growth y-o-y in Europe 2020
- Premium Statistic Coronavirus impact on TV advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on cinema advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on radio advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on newsbrand advertising spend in the UK in 2020, by quarter
- Premium Statistic Coronavirus impact on outdoor advertising spend in the UK in 2020, by quarter
- Premium Statistic Out-of-home advertising impacts during COVID-19 in the UK 2020, by environment
- Premium Statistic Change in OOH advertising impacts during COVID-19 in the UK 2020
Online advertising
7
- Premium Statistic Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020
- Premium Statistic Coronavirus impact on online advertising spend in the UK in 2020, by quarter
- Premium Statistic Google search volume increase during COVID-19 outbreak in the UK 2020, by category
- Premium Statistic Most searched keywords on google during COVID-19 outbreak in the UK 2020
- Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2021-2022
- Premium Statistic Most popular Instagram topics during Covid-19 in the UK in 2020, by growth increase
- Premium Statistic Most unpopular Instagram topics during Covid-19 in the UK in 2020, by growth decrease
Brands
5
- Premium Statistic Coronavirus impact on brand marketers in the UK April 2020
- Basic Statistic Global consumer views on brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
- Basic Statistic Influence of brand response to COVID-19 on global consumer future purchases 2020
Coping strategies
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- Premium Statistic Financial implications for marketing organizations due to coronavirus UK 2020
- Premium Statistic COVID-19: working from home risk to marketing organizations in the UK in 2020
- Premium Statistic Schemes and coping strategies of marketers during coronavirus outbreak in the UK 2020
- Premium Statistic Staff retention among marketing organizations during the coronavirus outbreak UK 2020
- Premium Statistic Cancellations and cashflow issues for marketers due to COVID-19 in the UK in 2020
- Premium Statistic Marketers' opinions on business planning during the coronavirus outbreak UK 2020
- Premium Statistic COVID-19: working from home and work-life balance of marketers in the UK in 2020
Further related statistics
19
- Forecasted Gross Domestic Product growth in Italy 2021-2024
- Hungary: COVID-19 economic changes expected by Fidesz - KDNP voters 2020
- Hungary: expected financial changes in households due to COVID-19 2020
- UK: value of loans approved by the Bounce Back Loan Scheme (BBLS) 2021
- UK: number of loans approved by the Bounce Back Loan Scheme (BBLS) 2021
- Support for the reopen America protests in the U.S. June 2020
- UK: number of approved coronavirus large business interruption loans in the UK 2021
- UK: value of approved coronavirus large business interruption loans in the UK 2021
- Support for the reopen America protests in the U.S. by ideology June 2020
- Rates of coronavirus (COVID-19) cases in the most affected U.S. counties June 9, 2020
- Level of concern about the COVID-19 situation, worldwide Mar. 12, 2020, by gender
- Opinions on the prime minister in light of the COVID-19 outbreak in Denmark 2020
- Length of time U.S. adults can maintain COVID social distancing, as Apr. 20, 2020
- Increase in TV consumption during the pandemic in the U.S. 2020-2021
- Share of respondents affected by COVID-19 in Australia in March 2020 by impact
- Global COVID-19 humanitarian response plan funding MENA 2020, by country
- Leading B2B marketing technology companies 2016, by revenue
- Opinion on elementary school education during the COVID-19 pandemic in Poland 2020
- MDC Partners revenue 2015-2020
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Statistics
- Forecasted Gross Domestic Product growth in Italy 2021-2024
- Hungary: COVID-19 economic changes expected by Fidesz - KDNP voters 2020
- Hungary: expected financial changes in households due to COVID-19 2020
- UK: value of loans approved by the Bounce Back Loan Scheme (BBLS) 2021
- UK: number of loans approved by the Bounce Back Loan Scheme (BBLS) 2021
- Support for the reopen America protests in the U.S. June 2020
- UK: number of approved coronavirus large business interruption loans in the UK 2021
- UK: value of approved coronavirus large business interruption loans in the UK 2021
- Support for the reopen America protests in the U.S. by ideology June 2020
- Rates of coronavirus (COVID-19) cases in the most affected U.S. counties June 9, 2020
- Level of concern about the COVID-19 situation, worldwide Mar. 12, 2020, by gender
- Opinions on the prime minister in light of the COVID-19 outbreak in Denmark 2020
- Length of time U.S. adults can maintain COVID social distancing, as Apr. 20, 2020
- Increase in TV consumption during the pandemic in the U.S. 2020-2021
- Share of respondents affected by COVID-19 in Australia in March 2020 by impact
- Global COVID-19 humanitarian response plan funding MENA 2020, by country
- Leading B2B marketing technology companies 2016, by revenue
- Opinion on elementary school education during the COVID-19 pandemic in Poland 2020
- MDC Partners revenue 2015-2020
DMA. (September 22, 2020). How likely is your organization to have to apply for or do any of the following over the coming months? [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1116498/coping-strategies-of-marketers-during-coronavirus-outbreak-uk/
DMA. "How likely is your organization to have to apply for or do any of the following over the coming months? ." Chart. September 22, 2020. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1116498/coping-strategies-of-marketers-during-coronavirus-outbreak-uk/
DMA. (2020). How likely is your organization to have to apply for or do any of the following over the coming months? . Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1116498/coping-strategies-of-marketers-during-coronavirus-outbreak-uk/
DMA. "How Likely Is Your Organization to Have to Apply for or Do Any of The following over The Coming Months? ." Statista, Statista Inc., 22 Sep 2020, https://www.statista.com/statistics/1116498/coping-strategies-of-marketers-during-coronavirus-outbreak-uk/
DMA, How likely is your organization to have to apply for or do any of the following over the coming months? Statista, https://www.statista.com/statistics/1116498/coping-strategies-of-marketers-during-coronavirus-outbreak-uk/ (last visited May 13, 2024)
How likely is your organization to have to apply for or do any of the following over the coming months? [Graph], DMA, September 22, 2020. [Online]. Available: https://www.statista.com/statistics/1116498/coping-strategies-of-marketers-during-coronavirus-outbreak-uk/