Estimation of linear TV and VOD users in the Netherlands 2017-2019

Published by
Julia Stoll,
Dec 3, 2021
The number of video on demand users in the Netherlands increased by over four percent between 2017 and 2019, whereas linear TV use declined, according to a widespread survey. The survey shared the average viewing time per user of VOD and linear TV, plus what they believed to be the total viewing time. The source then went ahead to calculate what they believed to be the overall user figures. Video on demand in the Netherlands is often associated with SVOD services like Netflix and Dutch competitor Videoland, but also with AVOD service NPO Start from Dutch public television. No numbers are available for the Netherlands on the exact amount of users of television or online video services.

Estimated number of users of linear TV and video on demand in the Netherlands in 2017 and 2019 (in millions)

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Source

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Release date

June 2019

Region

Netherlands

Survey time period

2017 and 2019

Number of respondents

3,600 respondents

Age group

18 years and older

Special properties

Consumers

Method of interview

Panel survey

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Linear TV and video streaming in the BeneluxTraditional media in the NetherlandsVideo streaming in the NetherlandsMedia in BelgiumOnline video in Belgium
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