Across all food and beverage categories, Gen Z respondents were the most likely to have increased their purchasing during the coronavirus outbreak in the United States in 2020. Healthy foods, in particular, was the category that respondents across all generations were most likely to indicate they were spending more on.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Share of consumers buying more food and beverage products due to the COVID-19 outbreak in the United States in 2020, by generation
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Morning Consult. (May 7, 2020). Share of consumers buying more food and beverage products due to the COVID-19 outbreak in the United States in 2020, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/
Morning Consult. "Share of consumers buying more food and beverage products due to the COVID-19 outbreak in the United States in 2020, by generation." Chart. May 7, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/
Morning Consult. (2020). Share of consumers buying more food and beverage products due to the COVID-19 outbreak in the United States in 2020, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/
Morning Consult. "Share of Consumers Buying More Food and Beverage Products Due to The Covid-19 Outbreak in The United States in 2020, by Generation." Statista, Statista Inc., 7 May 2020, https://www.statista.com/statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/
Morning Consult, Share of consumers buying more food and beverage products due to the COVID-19 outbreak in the United States in 2020, by generation Statista, https://www.statista.com/statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/ (last visited December 21, 2024)
Share of consumers buying more food and beverage products due to the COVID-19 outbreak in the United States in 2020, by generation [Graph], Morning Consult, May 7, 2020. [Online]. Available: https://www.statista.com/statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/
