Quarterly market share of leading smartphone vendors South Korea 2019-2024

According to Counterpoint Research, the smartphone market in South Korea was led by Samsung in the first quarter of 2024 with a domestic market share of around 75 percent. Samsung Electronics is a South Korean company that produces the Samsung Galaxy smartphones. LG, another Korean tech brand, closed down their smartphone department in 2021.

User experience with the two smartphone giants

Although Samsung Electronics dominates much of the smartphone market share in South Korea, Apple’s mobile phones have consistently maintained a significant presence. A survey showed that Apple users reported significantly higher satisfaction with the overall experience of using their phones than Samsung users. The difference in perception of the two brands is also clear. Apple iPhones are largely perceived as premium products, a reputation shaped by their high price point and innovative design. On the other hand, Samsung Galaxy phones are often viewed as a smart choice due to their value for money and the brand’s wide range, which offers a variety of options to suit different budgets.

LG succeeds outside of the smartphone market

Following LG Electronics’s exit from the smartphone business, revenue in the home appliances and air solutions sector has increased by approximately 10 billion U.S. dollars since 2016. LG Electronics’s total global revenue has been on an upward trend for the past two decades, reaching a record high in 2021. In 2023, the company generated nearly 30 trillion South Korean won more than LG Chem, making it the leading revenue-generating subsidiary of LG Group.