Leading factors for making gaming-related purchases in China 2022

Published by
Lai Lin Thomala,
Jul 27, 2023
According to a survey on online gaming conducted by Rakuten Insight in April 2022, about 28 percent of Chinese online gamers stated that they decided to make an in-game purchase mainly because they needed it to advance to the next level or to continue playing the game. The same survey found that over a third of Chinese gamers played online games every day.

Popular reasons for making purchases related to online games in China as of April 2022

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Release date

June 2022

Region

China

Survey time period

April 14 to 30, 2022

Number of respondents

2,386 online gamers

Age group

16 years and older

Special properties

among 1,375 female and 1,011 male online gamers who made in-game purchases

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Why did you decide to make the in-game purchases?"

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