Popular Instagram influencer topics in the U.S. 2020, by daily follower growth

Published by Statista Research Department, Jan 6, 2023
As of March 2020, the most popular influencer curated topic on Instagram in the United States was TV channel, based on the average daily growth of followers on Instagram influencer account with TV channel-related content. News and politics was the second-most popular topic, with 59 percent average daily growth of followers. At the same time, the yoga-focused accounts grew their follower numbers by 28 percent.

Most popular Instagram influencer topics in the United States as of March 2020, based on average daily growth of followers

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Release date

April 2020

Region

United States

Survey time period

March 2020

Special properties

average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period

Supplementary notes

The source used data from a wide variety of sources, including market research agencies, internet, social media companies, news media, and internal analysis.

Instagram influencer accounts were checked to see the average daily growth of followers and to identify topics that have growth and topics that have slowed down.

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