In a study conducted in 2019 evaluating the state of ad fraud worldwide, it was found that the average global ad traffic that was deemed invalid accounted for 10.8 percent of total digital ad traffic that year. More than 30 percent of ad traffic in China was invalid, while the second largest region based on bot traffic share was North America, at 3.3. percent.
Average share of global ad traffic that was invalid in 2019, by region
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Campaign Asia. (September 10, 2019). Average share of global ad traffic that was invalid in 2019, by region [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1117195/invalid-digital-ad-traffic-share-region/
Campaign Asia. "Average share of global ad traffic that was invalid in 2019, by region ." Chart. September 10, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1117195/invalid-digital-ad-traffic-share-region/
Campaign Asia. (2019). Average share of global ad traffic that was invalid in 2019, by region . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1117195/invalid-digital-ad-traffic-share-region/
Campaign Asia. "Average Share of Global Ad Traffic That Was Invalid in 2019, by Region ." Statista, Statista Inc., 10 Sep 2019, https://www.statista.com/statistics/1117195/invalid-digital-ad-traffic-share-region/
Campaign Asia, Average share of global ad traffic that was invalid in 2019, by region Statista, https://www.statista.com/statistics/1117195/invalid-digital-ad-traffic-share-region/ (last visited December 21, 2024)
Average share of global ad traffic that was invalid in 2019, by region [Graph], Campaign Asia, September 10, 2019. [Online]. Available: https://www.statista.com/statistics/1117195/invalid-digital-ad-traffic-share-region/
