Ingredients attributes in skin care products that drive purchase U.S. 2019

Published by
Dominique Petruzzi,
Feb 22, 2024
According to a survey of U.S. women in 2019, over half of respondents stated that they looked for natural and organic ingredients in skin care products. About 46 percent stated that they sought out products which were free of parabens, phthalates, sulfates and/or gluten.

Ingredients attributes of skin care products looked for by women in the United States as of 2019

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Release date

June 2019

Region

United States

Survey time period

April 24 to May 28, 2019

Special properties

U.S. female consumers

Supplementary notes

The NPD Group/Women’s Facial Skincare Consumer Report

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