In May 2023, the cost-per-click of insurance industry Google ads amounted to 7.64 U.S. dollars per click. This was an reduction of than one U.S. dollar from May 2021. Most industries saw a drop in cost-per-click in March 2020, most likely influenced by an increase in coronavirus infections in Australia at that time.
Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023
(in U.S. dollars)
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Semrush. (August 29, 2023). Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/
Semrush. "Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023 (in U.S. dollars)." Chart. August 29, 2023. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/
Semrush. (2023). Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/
Semrush. "Average Monthly Cost-per-click (Cpc) in Google Ads Search Advertising in Selected Industries in Australia between October 2019 and May 2023 (in U.S. Dollars)." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/
Semrush, Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/ (last visited November 17, 2024)
Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Australia between October 2019 and May 2023 (in U.S. dollars) [Graph], Semrush, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/1117070/australia-coronavirus-impact-on-cpc-by-industry/
