A survey from 2019 indicated that Italian female users were the most eager in following influencers suggesting products or services (60 percent), while the interest in the daily life of influencers seemed more popular among influencers followed by users of the Generation Z (78 percent). However, 30 percent of the users aged between 16 and 24 years followed influencers who posted links directly leading to the online purchase of products or services.
Online activities of influencers followed in Italy in 2019, by user characteristics
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (June 5, 2020). Online activities of influencers followed in Italy in 2019, by user characteristics [Graph]. In Statista. Retrieved December 28, 2024, from https://www.statista.com/statistics/1116502/online-activities-of-followed-influencers-italy/
Ipsos. "Online activities of influencers followed in Italy in 2019, by user characteristics." Chart. June 5, 2020. Statista. Accessed December 28, 2024. https://www.statista.com/statistics/1116502/online-activities-of-followed-influencers-italy/
Ipsos. (2020). Online activities of influencers followed in Italy in 2019, by user characteristics. Statista. Statista Inc.. Accessed: December 28, 2024. https://www.statista.com/statistics/1116502/online-activities-of-followed-influencers-italy/
Ipsos. "Online Activities of Influencers Followed in Italy in 2019, by User Characteristics." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1116502/online-activities-of-followed-influencers-italy/
Ipsos, Online activities of influencers followed in Italy in 2019, by user characteristics Statista, https://www.statista.com/statistics/1116502/online-activities-of-followed-influencers-italy/ (last visited December 28, 2024)
Online activities of influencers followed in Italy in 2019, by user characteristics [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1116502/online-activities-of-followed-influencers-italy/
