The main concerns for marketers due to the coronavirus pandemic in the United Kingdom (UK) are cancellations and cut-backs, and cashflows. This is according to a survey carried out from March to September 2020. Almost 31 percent were worried about the negative impact of the coronavirus on the economy/sector as of September 2020.
Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to September 2020
Characteristic
Mar-20
Apr-20
May-20
Jun-20
Jul-20
Sep-20
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Method of interview
Online survey
Supplementary notes
Question phrased by the source: "Q. You mentioned that Coronavirus will negatively impact your organization. Can you provide more detail on why you think this is the case?"
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DMA. (September 22, 2020). Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to September 2020 [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/
DMA. "Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to September 2020." Chart. September 22, 2020. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/
DMA. (2020). Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to September 2020. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/
DMA. "Cancellations and Cashflow Issues for Marketers as a Result of The Coronavirus Outbreak in The United Kingdom (Uk) from March to September 2020." Statista, Statista Inc., 22 Sep 2020, https://www.statista.com/statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/
DMA, Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to September 2020 Statista, https://www.statista.com/statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/ (last visited July 28, 2024)
Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to September 2020 [Graph], DMA, September 22, 2020. [Online]. Available: https://www.statista.com/statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/