According to a survey in 2023 among South Korean mobile shoppers, around 59.3 percent of surveyed mobile shopping app users stated that they had a paid membership. In the same survey, the South Korean Rocket WOW by Coupang was the most used shopping app among mobile shoppers.
Paid membership usage among mobile shoppers in South Korea as of December 2023
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NASMEDIA. (March 12, 2024). Paid membership usage among mobile shoppers in South Korea as of December 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1115866/south-korea-usage-of-paid-memberships-for-mobile-shopping-apps/
NASMEDIA. "Paid membership usage among mobile shoppers in South Korea as of December 2023." Chart. March 12, 2024. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1115866/south-korea-usage-of-paid-memberships-for-mobile-shopping-apps/
NASMEDIA. (2024). Paid membership usage among mobile shoppers in South Korea as of December 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1115866/south-korea-usage-of-paid-memberships-for-mobile-shopping-apps/
NASMEDIA. "Paid Membership Usage among Mobile Shoppers in South Korea as of December 2023." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1115866/south-korea-usage-of-paid-memberships-for-mobile-shopping-apps/
NASMEDIA, Paid membership usage among mobile shoppers in South Korea as of December 2023 Statista, https://www.statista.com/statistics/1115866/south-korea-usage-of-paid-memberships-for-mobile-shopping-apps/ (last visited December 26, 2024)
Paid membership usage among mobile shoppers in South Korea as of December 2023 [Graph], NASMEDIA, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1115866/south-korea-usage-of-paid-memberships-for-mobile-shopping-apps/
