According to a survey in 2021, around 92.1 percent of surveyed consumers stated that they purchased products via smartphone within the previous three months. In the same survey, South Korean app Naver Shopping was the most used shopping app among mobile shoppers.
Types of purchase channels used by consumers within the previous three months in South Korea as of July 2021
Characteristic
Share of respondents
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Opensurvey. (July 26, 2021). Types of purchase channels used by consumers within the previous three months in South Korea as of July 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1115837/south-korea-purchase-channel-preference/
Opensurvey. "Types of purchase channels used by consumers within the previous three months in South Korea as of July 2021." Chart. July 26, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1115837/south-korea-purchase-channel-preference/
Opensurvey. (2021). Types of purchase channels used by consumers within the previous three months in South Korea as of July 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1115837/south-korea-purchase-channel-preference/
Opensurvey. "Types of Purchase Channels Used by Consumers within The Previous Three Months in South Korea as of July 2021." Statista, Statista Inc., 26 Jul 2021, https://www.statista.com/statistics/1115837/south-korea-purchase-channel-preference/
Opensurvey, Types of purchase channels used by consumers within the previous three months in South Korea as of July 2021 Statista, https://www.statista.com/statistics/1115837/south-korea-purchase-channel-preference/ (last visited July 22, 2024)
Types of purchase channels used by consumers within the previous three months in South Korea as of July 2021 [Graph], Opensurvey, July 26, 2021. [Online]. Available: https://www.statista.com/statistics/1115837/south-korea-purchase-channel-preference/