Media market share by type in gross ad revenue in Germany 2024

Published by Statista Research Department, Oct 9, 2024

In August 2024, television had a market share of almost 47 percent in gross advertising revenue in Germany — the highest among all media types listed. Newspapers came in second with a 17 percent share.

Market shares of individual media types in gross advertising revenues in Germany in August 2024

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Release date

September 2024

Region

Germany

Survey time period

August 2024

Special properties

Adjusted, YTD

Supplementary notes

* Figures are to be considered preliminary and may change due to late subscriptions.

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on " Radio advertising in Germany "

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Other statistics that may interest you Radio advertising in Germany

Overview

7

Reach

6

Revenues and investments

5

Brand advertising

8

Further related statistics

15

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Statistics

Topics

Newspapers in GermanyOnline media and entertainment usage in EuropeNewspaper industry in FranceNewspaper industry in the UK
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