Due to the coronavirus pandemic, radio advertising spend will see a large decrease in expenditure for the duration of 2020 in the United Kingdom (UK). This is according to forecasts from WARC and the AA. Online radio advertising will also see negative growth, albeit to a lesser extent.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Coronavirus impact on radio advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021
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WARC. (April 30, 2020). Coronavirus impact on radio advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1114348/coronavirus-impact-on-radio-ad-spend-in-the-uk/
WARC. "Coronavirus impact on radio advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021." Chart. April 30, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1114348/coronavirus-impact-on-radio-ad-spend-in-the-uk/
WARC. (2020). Coronavirus impact on radio advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1114348/coronavirus-impact-on-radio-ad-spend-in-the-uk/
WARC. "Coronavirus Impact on Radio Advertising Expenditure Growth in The United Kingdom (Uk), Forecast for 2020 by Quarter, and An Outlook for 2021." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1114348/coronavirus-impact-on-radio-ad-spend-in-the-uk/
WARC, Coronavirus impact on radio advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 Statista, https://www.statista.com/statistics/1114348/coronavirus-impact-on-radio-ad-spend-in-the-uk/ (last visited December 21, 2024)
Coronavirus impact on radio advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph], WARC, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1114348/coronavirus-impact-on-radio-ad-spend-in-the-uk/
