The latest forecasts from WARC and the AA predict a considerable drop in TV advertising expenditure in the United Kingdom (UK) in 2020, due to the impact of the coronavirus outbreak. Video-on-demand won't suffer as badly as television, but will still see a 27.7 percent decrease in Q2.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Coronavirus impact on TV advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021
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WARC. (April 30, 2020). Coronavirus impact on TV advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/
WARC. "Coronavirus impact on TV advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021." Chart. April 30, 2020. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/
WARC. (2020). Coronavirus impact on TV advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/
WARC. "Coronavirus Impact on Tv Advertising Expenditure Growth in The United Kingdom (Uk), Forecast for 2020 by Quarter, and An Outlook for 2021." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/
WARC, Coronavirus impact on TV advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 Statista, https://www.statista.com/statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/ (last visited December 25, 2024)
Coronavirus impact on TV advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph], WARC, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/
