The latest forecasts from WARC and the AA predict hefty falls in online advertising expenditure in the United Kingdom (UK) in 2020, due to the impact of the coronavirus outbreak. Search, online display, and online classified advertising will all see big decreases in ad spend growth in Q2, and won't see any positive growth until 2021.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Coronavirus impact on online advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021
The source adds: "Broadcaster VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals"
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WARC. (April 30, 2020). Coronavirus impact on online advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1114223/coronavirus-impact-on-online-ad-spend-in-the-uk/
WARC. "Coronavirus impact on online advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021." Chart. April 30, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1114223/coronavirus-impact-on-online-ad-spend-in-the-uk/
WARC. (2020). Coronavirus impact on online advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1114223/coronavirus-impact-on-online-ad-spend-in-the-uk/
WARC. "Coronavirus Impact on Online Advertising Expenditure Growth in The United Kingdom (Uk), Forecast for 2020 by Quarter, and An Outlook for 2021." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1114223/coronavirus-impact-on-online-ad-spend-in-the-uk/
WARC, Coronavirus impact on online advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 Statista, https://www.statista.com/statistics/1114223/coronavirus-impact-on-online-ad-spend-in-the-uk/ (last visited December 22, 2024)
Coronavirus impact on online advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph], WARC, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1114223/coronavirus-impact-on-online-ad-spend-in-the-uk/
