Having started the year with a 4.6 percent increase in ad spend in Q1, the outlook for the rest of 2020 is not looking good for the advertising industry in the United Kingdom (UK). The coronavirus pandemic has hit the industry hard, and it will take time to recover. Forecasts from WARC and the AA predict a 39.1 percent fall in advertising expenditure in Q2, and a total decrease of 16.7 percent for the year as a whole.
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Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021
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WARC. (April 30, 2020). Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/
WARC. "Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021." Chart. April 30, 2020. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/
WARC. (2020). Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/
WARC. "Coronavirus Impact on Total Advertising Expenditure Growth in All Media in The United Kingdom (Uk), Forecast for 2020 by Quarter, and An Outlook for 2021." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/
WARC, Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 Statista, https://www.statista.com/statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/ (last visited December 25, 2024)
Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph], WARC, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/
