Impact of Covid-19 on bread and pastry sales in the UK 2020

During March of 2020, sales of bread and pastries skyrocketed from levels comparable to January during the first week of March to 14.41 times the average sales in January on March 28. Since the high of March 28, sales have slowly declined. However, as of April 26 sales of bread and pastries are still around five times higher than sales in January.
Bread and Pastries was the category that was affected the strongest during the coronavirus induced stockpiling in the United Kingdom. The continuously high sales at the end of April suggest a possible shift into a new normal till the UK lockdown measures are relaxed.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Daily bread and pastries sales index in the United Kingdom from March to April 2020

Characteristic	Sales index
Apr 26	494
Apr 25	497
Apr 24	502
Apr 23	513
Apr 22	530
Apr 21	561
Apr 20	582
Apr 19	609
Apr 18	639
Apr 17	683
Apr 16	729
Apr 15	685
Apr 14	706
Apr 13	726
Apr 12	785
Apr 11	831
Apr 10	863
Apr 9	904
Apr 8	1,012
Apr 7	1,060
Apr 6	1,102
Apr 5	1,124
Apr 4	1,154
Apr 3	1,190
Apr 2	1,241
Apr 1	1,333
Mar 31	1,410
Mar 30	1,437
Mar 29	1,440
Mar 28	1,441
Mar 27	1,440
Mar 26	1,352
Mar 25	1,214
Mar 24	1,054
Mar 23	922
Mar 22	811
Mar 21	688
Mar 20	543
Mar 19	439
Mar 18	378
Mar 17	315
Mar 16	266
Mar 15	215
Mar 14	177
Mar 13	154
Mar 12	143
Mar 11	133
Mar 10	128
Mar 9	122
Mar 8	115
Mar 7	108
Mar 6	105
Mar 5	104
Mar 4	100
Mar 3	96
Mar 2	98
Mar 1	96

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Release date

April 2020

More information

Region

United Kingdom

Survey time period

March 1, 2020 to April 26, 2020

Supplementary notes

The source notes: "all values compared to average January 1-28, 2020. Indexed data is monitored on retailers who partner with" the source. "Data from >15,000 retailers worldwide. Only includes product categories represented by at least 5 retailers at the most granular level."

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