During March of 2020, sales of bread and pastries skyrocketed from levels comparable to January during the first week of March to 14.41 times the average sales in January on March 28. Since the high of March 28, sales have slowly declined. However, as of April 26 sales of bread and pastries are still around five times higher than sales in January.
Bread and Pastries was the category that was affected the strongest during the coronavirus induced stockpiling in the United Kingdom. The continuously high sales at the end of April suggest a possible shift into a new normal till the UK lockdown measures are relaxed.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Daily bread and pastries sales index in the United Kingdom from March to April 2020
The source notes: "all values compared to average January 1-28, 2020. Indexed data is monitored on retailers who partner with" the source. "Data from >15,000 retailers worldwide. Only includes product categories represented by at least 5 retailers at the most granular level."
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Criteo. (April 30, 2020). Daily bread and pastries sales index in the United Kingdom from March to April 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1114072/coronavirus-covid-19-sales-changes-uk/
Criteo. "Daily bread and pastries sales index in the United Kingdom from March to April 2020." Chart. April 30, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1114072/coronavirus-covid-19-sales-changes-uk/
Criteo. (2020). Daily bread and pastries sales index in the United Kingdom from March to April 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1114072/coronavirus-covid-19-sales-changes-uk/
Criteo. "Daily Bread and Pastries Sales Index in The United Kingdom from March to April 2020." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1114072/coronavirus-covid-19-sales-changes-uk/
Criteo, Daily bread and pastries sales index in the United Kingdom from March to April 2020 Statista, https://www.statista.com/statistics/1114072/coronavirus-covid-19-sales-changes-uk/ (last visited August 25, 2024)
Daily bread and pastries sales index in the United Kingdom from March to April 2020 [Graph], Criteo, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1114072/coronavirus-covid-19-sales-changes-uk/