Reasons for users to pay on digital music in China 2019

Published by
Lai Lin Thomala,
Aug 11, 2022
According to a survey about Chinese music user behavior in 2019, around 43.8 percent of digital music users were willing to pay on digital music platforms because they could enjoy richer music content. Another major reason to pay for music content was to download their favorite music, with 43 percent of users said so.

Common reasons for users to pay on digital music platforms in China as of 2019

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Source

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Release date

July 2019

Region

China

Survey time period

2019

Number of respondents

1,502 respondents

Method of interview

Online survey

Supplementary notes

Paid users referred to any users who had spent any money on digital music platforms in the corresponding year, regardless the amount of money and times.

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