Payment level of users on digital music platforms in China 2016-2019

Published by
Lai Lin Thomala,
Aug 11, 2022
A survey in 2019 found out that more Chinese consumers were more willing to spend more on online music content each month, compared to three years ago. On average, the figure was about 15.4 yuan more than the survey result in 2016.

Monthly payment of surveyed users willing to spend on digital music platforms in China in 2016 and 2019 (in yuan)

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Release date

July 2019

Region

China

Survey time period

2016 and 2019

Number of respondents

1,502 respondents

Special properties

the sampling size in 2016 survey was 1,000

Method of interview

Online survey

Supplementary notes

Note: 1 yuan is equal to about 0.14 U.S. dollars and 0.13 euros (as of May 2020).

Original question: On average, how much are you willing to spend on digital music platforms per month?

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