In China, young adults tend to be more willing to pay for online digital music content. As of 2019, over half of the paying users of digital music platforms were between 21 and 30 years old, whereas those who aged above 50 accounted for only 1.4 percent of the total.
Distribution of surveyed paying users of digital music platforms in China as of 2019, by age group
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Share of paying users
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Paid users referred to any users who had spent any money on digital music platforms in the corresponding year, regardless the amount of money and times.
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iResearch. (July 11, 2019). Distribution of surveyed paying users of digital music platforms in China as of 2019, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1114003/china-age-group-share-of-digital-music-paying-users/
iResearch. "Distribution of surveyed paying users of digital music platforms in China as of 2019, by age group." Chart. July 11, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1114003/china-age-group-share-of-digital-music-paying-users/
iResearch. (2019). Distribution of surveyed paying users of digital music platforms in China as of 2019, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1114003/china-age-group-share-of-digital-music-paying-users/
iResearch. "Distribution of Surveyed Paying Users of Digital Music Platforms in China as of 2019, by Age Group." Statista, Statista Inc., 11 Jul 2019, https://www.statista.com/statistics/1114003/china-age-group-share-of-digital-music-paying-users/
iResearch, Distribution of surveyed paying users of digital music platforms in China as of 2019, by age group Statista, https://www.statista.com/statistics/1114003/china-age-group-share-of-digital-music-paying-users/ (last visited August 25, 2024)
Distribution of surveyed paying users of digital music platforms in China as of 2019, by age group [Graph], iResearch, July 11, 2019. [Online]. Available: https://www.statista.com/statistics/1114003/china-age-group-share-of-digital-music-paying-users/