Chinese consumers with a higher education background are more likely to pay for online music content. According to a survey as of 2019, around 68.1 percent of the paying users of digital music platforms possessed a bachelor degree while those who graduated from junior high schools and below accounted for just 2.5 percent of the paying members.
Distribution of surveyed paying users of digital music platforms in China as of 2019, by education level
Paid users referred to any users who had spent any money on digital music platforms in the corresponding year, regardless the amount of money and times.
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iResearch. (July 11, 2019). Distribution of surveyed paying users of digital music platforms in China as of 2019, by education level [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1113995/china-share-of-digital-music-paying-users-by-education/
iResearch. "Distribution of surveyed paying users of digital music platforms in China as of 2019, by education level ." Chart. July 11, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1113995/china-share-of-digital-music-paying-users-by-education/
iResearch. (2019). Distribution of surveyed paying users of digital music platforms in China as of 2019, by education level . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1113995/china-share-of-digital-music-paying-users-by-education/
iResearch. "Distribution of Surveyed Paying Users of Digital Music Platforms in China as of 2019, by Education Level ." Statista, Statista Inc., 11 Jul 2019, https://www.statista.com/statistics/1113995/china-share-of-digital-music-paying-users-by-education/
iResearch, Distribution of surveyed paying users of digital music platforms in China as of 2019, by education level Statista, https://www.statista.com/statistics/1113995/china-share-of-digital-music-paying-users-by-education/ (last visited December 22, 2024)
Distribution of surveyed paying users of digital music platforms in China as of 2019, by education level [Graph], iResearch, July 11, 2019. [Online]. Available: https://www.statista.com/statistics/1113995/china-share-of-digital-music-paying-users-by-education/
