Share of women that bought cosmetics by SMEs in South Korea 2015-2020

Published by
Nina Jobst,
Jun 25, 2024
According to a survey among South Korean women, around 60.4 percent of women who have bought beauty products online have bought beauty products by small and medium sized businesses before, up from around 40.7 percent in 2015.

Share of female online shoppers that have bought beauty products by small to medium sized businesses online in South Korea from 2015 to 2020

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Release date

January 2021

Region

South Korea

Survey time period

2015 to 2020

Number of respondents

1,449 respondents

Age group

20-49 years

Special properties

women that have bought beauty products online

Method of interview

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