Beauty products women purchase online in South Korea 2021, by familiarity

Published by
Nina Jobst,
Feb 8, 2022
According to a survey, around 44.2 percent of respondents stated that they purchase beauty products that they have not used or tried before online, while around 29 percent only buy beauty products they already know.

Beauty products purchased online by female consumers in South Korea in 2021, by familiarity

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Release date

January 2021

Region

South Korea

Survey time period

January 8 to 11, 2021

Number of respondents

1,500 female respondents

Age group

20-49 years

Method of interview

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