A 2023 survey found that the main driver for buying fashion online in Spain is convenience and practicality, cited by nearly 44 percent of respondents. The second top purchase motivation for fashion apparel, footwear, and accessories among Spaniards was home delivery and time-saving, relevant to 39 percent of those surveyed. Meanwhile, approximately 37 percent cited offers and promotions as a motivation for purchasing through this channel.
September 2023
Spain
March 14 to 31, 2023
650 respondents
16-74 years
consumers who bought fashion products (clothing/footwear/accessories) online in the past year
Computer-assisted web interviews (CAWI)
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
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Social media
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
