Main drivers for online fashion purchase in Spain 2024

Published by Statista Research Department, Dec 4, 2024

A 2024 survey found that the main driver for buying fashion online in Spain is convenience and practicality, cited by 45 percent of respondents. The second top purchase motivation for fashion apparel, footwear, and accessories among Spaniards was the possibility of doing it at any time, relevant to 41 percent of those surveyed. Meanwhile, approximately 40 percent cited offers and promotions as a motivation for purchasing through this channel.

Leading drivers for buying fashion online in Spain in 2024

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Release date

May 2024

Region

Spain

Survey time period

January 22 to 31, 2024

Number of respondents

634 respondents

Age group

16-74 years

Special properties

consumers who bought fashion products (clothing/footwear/accessories) online in the past year

Method of interview

Computer-assisted web interviews (CAWI)

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Spanish
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Topics

Fashion e-commerce in SpainInditex and the fashion industry in SpainZalandoE-commerce in SpainOnline marketplaces in Spain
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