Online channels women purchase color make-up products in South Korea 2022

Published by
Nina Jobst,
Dec 10, 2024
According to a survey among South Korean women on where they purchased their color make-up in 2022, around 38.1 percent of respondents stated that they shop for color make-up cosmetics via open markets. Another popular online shopping channel for cosmetics in this survey was Naver Shopping.

Leading online sales channels where women purchase color make-up cosmetics in South Korea in 2022

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Release date

January 2022

Region

South Korea

Survey time period

January 3 to 5, 2022

Number of respondents

1,500 female respondents

Age group

20-49 years

Method of interview

Online Access Panel

Supplementary notes

Multiple answers were acceptable.

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