Online channels women purchase base make-up products in South Korea 2020

Published by
Nina Jobst,
Dec 10, 2024
According to a survey, around 26.1 percent of respondents stated that they shop for base make-up cosmetics in online marketplaces. Online marketplaces were also the leading online channel for skincare and color make-up product purchases.

Leading online sales channels where women purchase base make-up cosmetics in South Korea in 2020

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Release date

January 2021

Region

South Korea

Survey time period

January 8 to 11, 2021

Number of respondents

1,500 female respondents

Age group

20-49 years

Method of interview

Online Access Panel

Supplementary notes

Multiple answers were acceptable.

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