In China, about 5.3 percent of music users spent money on digital music sites in 2018 - much lower compared to that in South Korea, Singapore, and the United States. The penetration rate of digital music platform paying users was projected to rise to eight percent by 2020.
Penetration rate of paying users of digital music platforms in China from 2013 to 2018 with estimates until 2020
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Penetration rate
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Paid users referred to any users who had spent any money on digital music platforms in the corresponding year, regardless the amount of money and times. The penetration rate was the number of paying users divided by the total users of digital music platforms.
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iResearch. (July 11, 2019). Penetration rate of paying users of digital music platforms in China from 2013 to 2018 with estimates until 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1112133/china-penetration-rate-of-digital-music-paying-users/
iResearch. "Penetration rate of paying users of digital music platforms in China from 2013 to 2018 with estimates until 2020." Chart. July 11, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1112133/china-penetration-rate-of-digital-music-paying-users/
iResearch. (2019). Penetration rate of paying users of digital music platforms in China from 2013 to 2018 with estimates until 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1112133/china-penetration-rate-of-digital-music-paying-users/
iResearch. "Penetration Rate of Paying Users of Digital Music Platforms in China from 2013 to 2018 with Estimates until 2020." Statista, Statista Inc., 11 Jul 2019, https://www.statista.com/statistics/1112133/china-penetration-rate-of-digital-music-paying-users/
iResearch, Penetration rate of paying users of digital music platforms in China from 2013 to 2018 with estimates until 2020 Statista, https://www.statista.com/statistics/1112133/china-penetration-rate-of-digital-music-paying-users/ (last visited August 25, 2024)
Penetration rate of paying users of digital music platforms in China from 2013 to 2018 with estimates until 2020 [Graph], iResearch, July 11, 2019. [Online]. Available: https://www.statista.com/statistics/1112133/china-penetration-rate-of-digital-music-paying-users/