According to a survey conducted on leisure and entertainment activities after COVID-19, most respondents expected declines in their offline leisure spending after COVID-19. The percentage of respondents who expected a significant spending cut in their dining, movie-going, and travel activities were 26 percent, 33 percent, and 35 percent, respectively.
Expectation of offline leisure and entertainment expenditure change after coronavirus (COVID-19) among Chinese cinema audience as of March 2020
among users who purchased movie tickets on Maoyan's platform
Method of interview
Questionnaire
Supplementary notes
The survey was conducted among respondents who were:
52% male and 48% female.
36% under 25 years old and 64% aged 25 years and above.
19% from the first-tier cities, 47% lived in second-tier cities and 34% from third- and fourth-tier cities.
The gender, age ratio, and city distribution of the respondents simulated the overall distribution of cinema audiences.
Note: Values may not add up to 100 percent due to possible non-responses or other reasons not stated by the source.
Note: Values may not add up to 100 percent due to possible non-responses or other reasons not stated by the source.
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PR Newswire. (April 14, 2020). Expectation of offline leisure and entertainment expenditure change after coronavirus (COVID-19) among Chinese cinema audience as of March 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1112087/china-expected-leisure-and-entertainment-spending-after-covid-19/
PR Newswire. "Expectation of offline leisure and entertainment expenditure change after coronavirus (COVID-19) among Chinese cinema audience as of March 2020." Chart. April 14, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1112087/china-expected-leisure-and-entertainment-spending-after-covid-19/
PR Newswire. (2020). Expectation of offline leisure and entertainment expenditure change after coronavirus (COVID-19) among Chinese cinema audience as of March 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1112087/china-expected-leisure-and-entertainment-spending-after-covid-19/
PR Newswire. "Expectation of Offline Leisure and Entertainment Expenditure Change after Coronavirus (Covid-19) among Chinese Cinema Audience as of March 2020." Statista, Statista Inc., 14 Apr 2020, https://www.statista.com/statistics/1112087/china-expected-leisure-and-entertainment-spending-after-covid-19/
PR Newswire, Expectation of offline leisure and entertainment expenditure change after coronavirus (COVID-19) among Chinese cinema audience as of March 2020 Statista, https://www.statista.com/statistics/1112087/china-expected-leisure-and-entertainment-spending-after-covid-19/ (last visited December 22, 2024)
Expectation of offline leisure and entertainment expenditure change after coronavirus (COVID-19) among Chinese cinema audience as of March 2020 [Graph], PR Newswire, April 14, 2020. [Online]. Available: https://www.statista.com/statistics/1112087/china-expected-leisure-and-entertainment-spending-after-covid-19/
