Expected change of offline leisure and entertainment expenses after COVID-19 2020

Published by
Lai Lin Thomala,
Jun 5, 2020
According to a survey conducted on leisure and entertainment activities after COVID-19, most respondents expected declines in their offline leisure spending after COVID-19. The percentage of respondents who expected a significant spending cut in their dining, movie-going, and travel activities were 26 percent, 33 percent, and 35 percent, respectively.

Expectation of offline leisure and entertainment expenditure change after coronavirus (COVID-19) among Chinese cinema audience as of March 2020

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Sources

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Release date

April 2020

Region

China

Survey time period

March 2020

Number of respondents

1,530 respondents

Special properties

among users who purchased movie tickets on Maoyan's platform

Method of interview

Questionnaire

Supplementary notes

The survey was conducted among respondents who were:
52% male and 48% female.
36% under 25 years old and 64% aged 25 years and above.
19% from the first-tier cities, 47% lived in second-tier cities and 34% from third- and fourth-tier cities.

The gender, age ratio, and city distribution of the respondents simulated the overall distribution of cinema audiences.

Note: Values may not add up to 100 percent due to possible non-responses or other reasons not stated by the source. Note: Values may not add up to 100 percent due to possible non-responses or other reasons not stated by the source.

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