In a comparison of holiday season in-app advertising in the United States, it was found that there are noticeable spikes of eCPM for rewarded video ads on iOS apps around the fourth quarters, when holiday advertising is at its highest. In 2017 when the format was brand new the eCPM in the last quarter of that year reached 16.3 U.S. dollars. A year later it dropped slightly to 15.3 dollars but still exhibited growth of close to 12 percent compared to the previous quarter of 2018. In the 2019 season rewarded video ads eCPM was expected to reach 17 U.S. dollars in the fourth quarter.
Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020
(in U.S. dollars)
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Appodeal. (December 18, 2019). Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. "Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars)." Chart. December 18, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. (2019). Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. "Rewarded Video Advertising Effective Cost-per-mille (Ecpm) in Ios Apps in The United States during Holiday Seasons from 3rd Quarter 2017 to 1st Quarter 2020 (in U.S. Dollars)." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal, Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/ (last visited November 21, 2024)
Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) [Graph], Appodeal, December 18, 2019. [Online]. Available: https://www.statista.com/statistics/1111913/ios-in-app-rewarded-video-ads-ecpm-in-the-us/
