According to the survey conducted by Maoyan Entertainment and China Film Association, about 61 percent of respondents had already resumed 70 percent or more of their usual shopping activities after the COVID-19 pandemic. Meanwhile, 47 percent said they had returned to 70 percent or more of their normal dining activities. Non-rigid leisure activities, such as travel, had a lower resumption rate. Only 27 percent of the respondents had resumed 70 percent or more of their previous travel activities.
Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type
among users who purchased movie tickets on Maoyan's platform
Method of interview
Questionnaire
Supplementary notes
The survey was conducted among respondents who were:
52% male and 48% female.
36% under 25 years old and 64% aged 25 years and above.
19% from the first-tier cities, 47% lived in second-tier cities and 34% from third- and fourth-tier cities.
The gender, age ratio, and city distribution of the respondents simulated the overall distribution of cinema audiences.
Note: Values may not add up to 100 percent due to possible non-responses or other reasons not stated by the source.
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PR Newswire. (April 14, 2020). Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/
PR Newswire. "Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type." Chart. April 14, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/
PR Newswire. (2020). Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/
PR Newswire. "Resumption Rate of Offline Leisure and Entertainment Activities after Coronavirus (Covid-19) among Cinema Audience in China as of March 2020, by Type." Statista, Statista Inc., 14 Apr 2020, https://www.statista.com/statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/
PR Newswire, Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type Statista, https://www.statista.com/statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/ (last visited December 22, 2024)
Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type [Graph], PR Newswire, April 14, 2020. [Online]. Available: https://www.statista.com/statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/
