Influencer content during the coronavirus (COVID-19) crisis in Italy 2020
Stories on Instagram, while 40 percent went live more often.
After the coronavirus (COVID-19) pandemic outbreak in Italy, social media influencers started adapting their content creation to the emergency: 74 percent of them significantly adapted their contents to the new scenario, while 36 percent of them changed their content a lot. 75 percent of influencers posted more