Average ad revenue per brand advertiser of Chinese video platform iQIYI 2017-2023

Published by
Lai Lin Thomala,
Apr 29, 2024

On average, each brand advertiser spent around 4.3 million yuan on online advertising on the Chinese video platform iQIYI in 2023. Backed by the Chinese search engine Baidu, iQIYI is one of the largest online video platforms in the world with over 530 million monthly active users.

Average advertising revenue per brand advertiser of Chinese online video site iQIYI from 2017 to 2023 (in billion yuan)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

March 2024

Region

China

Survey time period

2017 to 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2024).

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " SVOD market in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you SVOD market in China

Market overview

8

Market segments

8

iQIYI

6

Tencent Video (WeTV)

6

Mango TV

5

Bilibili

5

Further related statistics

15

Further Content: You might find this interesting as well

Statistics

Topics

SVOD services in ChinaDigital music industry in ChinaSocial media in ChinaOnline videos in ChinaMedia industry in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.