On average, each brand advertiser spent around 4.3 million yuan on online advertising on the Chinese video platform iQIYI in 2023. Backed by the Chinese search engine Baidu, iQIYI is one of the largest online video platforms in the world with over 530 million monthly active users.
Average advertising revenue per brand advertiser of Chinese online video site iQIYI from 2017 to 2023
(in billion yuan)
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Revenue in billion yuan
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iQIYI. (March 14, 2024). Average advertising revenue per brand advertiser of Chinese online video site iQIYI from 2017 to 2023 (in billion yuan) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1107884/chinese-online-video-platform-iqiyi-average-ad-revenue-per-brand-advertiser/
iQIYI. "Average advertising revenue per brand advertiser of Chinese online video site iQIYI from 2017 to 2023 (in billion yuan)." Chart. March 14, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1107884/chinese-online-video-platform-iqiyi-average-ad-revenue-per-brand-advertiser/
iQIYI. (2024). Average advertising revenue per brand advertiser of Chinese online video site iQIYI from 2017 to 2023 (in billion yuan). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1107884/chinese-online-video-platform-iqiyi-average-ad-revenue-per-brand-advertiser/
iQIYI. "Average Advertising Revenue per Brand Advertiser of Chinese Online Video Site Iqiyi from 2017 to 2023 (in Billion Yuan)." Statista, Statista Inc., 14 Mar 2024, https://www.statista.com/statistics/1107884/chinese-online-video-platform-iqiyi-average-ad-revenue-per-brand-advertiser/
iQIYI, Average advertising revenue per brand advertiser of Chinese online video site iQIYI from 2017 to 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1107884/chinese-online-video-platform-iqiyi-average-ad-revenue-per-brand-advertiser/ (last visited July 22, 2024)
Average advertising revenue per brand advertiser of Chinese online video site iQIYI from 2017 to 2023 (in billion yuan) [Graph], iQIYI, March 14, 2024. [Online]. Available: https://www.statista.com/statistics/1107884/chinese-online-video-platform-iqiyi-average-ad-revenue-per-brand-advertiser/