According to a survey by Rakuten Insight on e-payment usage in 2022, Naver Pay was the most popular e-payment service among the South Korean respondents, followed by Kakao Pay. Women showed a higher preference for Naver Pay and Kakao Pay over other services, while among male respondents, Samsung Pay was only around two points behind those the second popular two choices. In the same survey, around 87 percent of respondents had made a transaction using e-payment methods.
Major e-payment services used among respondents in South Korea as of October 2022, by gender
among female and male respondents that had made e-payment transactions
Method of interview
Online survey
Supplementary notes
Original question: Which of these e-payment services/ e-wallets do you use? (you may choose more than one answer)
The survey was conducted among 2,818 female and 3,426 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Vietnam, Malaysia, Philippines, Singapore and Taiwan.
Note: Figures have been rounded.
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Rakuten Insight. (December 29, 2022). Major e-payment services used among respondents in South Korea as of October 2022, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1106323/south-korea-leading-e-payment-services-by-gender/
Rakuten Insight. "Major e-payment services used among respondents in South Korea as of October 2022, by gender." Chart. December 29, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1106323/south-korea-leading-e-payment-services-by-gender/
Rakuten Insight. (2022). Major e-payment services used among respondents in South Korea as of October 2022, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1106323/south-korea-leading-e-payment-services-by-gender/
Rakuten Insight. "Major E-payment Services Used among Respondents in South Korea as of October 2022, by Gender." Statista, Statista Inc., 29 Dec 2022, https://www.statista.com/statistics/1106323/south-korea-leading-e-payment-services-by-gender/
Rakuten Insight, Major e-payment services used among respondents in South Korea as of October 2022, by gender Statista, https://www.statista.com/statistics/1106323/south-korea-leading-e-payment-services-by-gender/ (last visited December 19, 2024)
Major e-payment services used among respondents in South Korea as of October 2022, by gender [Graph], Rakuten Insight, December 29, 2022. [Online]. Available: https://www.statista.com/statistics/1106323/south-korea-leading-e-payment-services-by-gender/
