According to a survey conducted among brands advertising on Amazon in the United States between December 2020 and January 2021, 51 percent of third-party brands (3P) - functioning directly as a retailer and selling directly to buyers through the marketplace - said they experienced a return of 7x or more, while 31 percent of first-party brands (1P) - functioning as wholesale suppliers with the marketplace functioning as a retailer - said they experienced a return of 7x or more.
Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type
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Feedvisor. (February 26, 2021). Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1104960/roas-amazon-advertising-retail-brands-us/
Feedvisor. "Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type." Chart. February 26, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1104960/roas-amazon-advertising-retail-brands-us/
Feedvisor. (2021). Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1104960/roas-amazon-advertising-retail-brands-us/
Feedvisor. "Average Roas from Amazon Advertising According to Brands in The United States as of January 2021, by Brand Type." Statista, Statista Inc., 26 Feb 2021, https://www.statista.com/statistics/1104960/roas-amazon-advertising-retail-brands-us/
Feedvisor, Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type Statista, https://www.statista.com/statistics/1104960/roas-amazon-advertising-retail-brands-us/ (last visited December 22, 2024)
Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type [Graph], Feedvisor, February 26, 2021. [Online]. Available: https://www.statista.com/statistics/1104960/roas-amazon-advertising-retail-brands-us/
