In a survey about social media platforms used in Australia in 2020, 90 percent of millennial respondents said they used Facebook. Interestingly, the only social media platform that had users across all generations was YouTube; millennials and generation Z provided its highest user base with 88 and 91 percent of respondents saying they used the platform.
Generational breakdown of social media users in Australia in 2020, by platform
Note: the source defines generations as - Pre-boomers: born before 1946. Baby boomers: born between 1946 and 1960. Generation X: born between 1961 and 1975. Millennials: born between 1976 and 1990. Generation Z: born between 1991 and 2005. Generation Alpha: born in or after 2006.
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Roy Morgan. (April 16, 2020). Generational breakdown of social media users in Australia in 2020, by platform [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1104583/australia-generational-breakdown-of-social-media-users-by-platform/
Roy Morgan. "Generational breakdown of social media users in Australia in 2020, by platform." Chart. April 16, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1104583/australia-generational-breakdown-of-social-media-users-by-platform/
Roy Morgan. (2020). Generational breakdown of social media users in Australia in 2020, by platform. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1104583/australia-generational-breakdown-of-social-media-users-by-platform/
Roy Morgan. "Generational Breakdown of Social Media Users in Australia in 2020, by Platform." Statista, Statista Inc., 16 Apr 2020, https://www.statista.com/statistics/1104583/australia-generational-breakdown-of-social-media-users-by-platform/
Roy Morgan, Generational breakdown of social media users in Australia in 2020, by platform Statista, https://www.statista.com/statistics/1104583/australia-generational-breakdown-of-social-media-users-by-platform/ (last visited December 03, 2024)
Generational breakdown of social media users in Australia in 2020, by platform [Graph], Roy Morgan, April 16, 2020. [Online]. Available: https://www.statista.com/statistics/1104583/australia-generational-breakdown-of-social-media-users-by-platform/
