Since last year, virtual influencers began to gain popularity. Virtual influencers are computer-generated models, with a strong following on social media platforms, particularly Instagram. However, according to a survey conducted in Singapore, 51 percent of respondents trusted human influencers more than virtual ones.
Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020
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YouGov. (March 11, 2020). Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/
YouGov. "Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020." Chart. March 11, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/
YouGov. (2020). Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/
YouGov. "Respondents' Level of Trust in Products Endorsed by Human and Virtual Influencers in Singapore as of February 2020." Statista, Statista Inc., 11 Mar 2020, https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/
YouGov, Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020 Statista, https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/ (last visited December 21, 2024)
Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020 [Graph], YouGov, March 11, 2020. [Online]. Available: https://www.statista.com/statistics/1103890/singapore-trust-in-virtual-or-human-influencers/
