Human influencers' impact on purchasing decisions Singapore 2020

Share of respondents who have been persuaded to purchase a product by human influencers in Singapore as of February 2020

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Release date

March 2020

Region

Singapore

Survey time period

February 2020

Number of respondents

1,111 respondents

Method of interview

Online omnibus survey

Supplementary notes

The question asked in the survey was as follows:"How much influence does an influencer have on your purchasing decisions, if at all?"

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