According to a survey conducted in Singapore as of February 2020, 60 percent of respondents stated that virtual influencers had no influence at all on their decision to purchase a product. Since last year, virtual influencers, which are computer-generated models, began to gain popularity. However, respondents believed that human influencers had more impact on their decision to purchase a product.
Share of respondents who have been persuaded to purchase a product by virtual influencers in Singapore as of February 2020
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YouGov. (March 11, 2020). Share of respondents who have been persuaded to purchase a product by virtual influencers in Singapore as of February 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1103884/singapore-impact-of-virtual-influencers-on-purchasing-decision/
YouGov. "Share of respondents who have been persuaded to purchase a product by virtual influencers in Singapore as of February 2020." Chart. March 11, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1103884/singapore-impact-of-virtual-influencers-on-purchasing-decision/
YouGov. (2020). Share of respondents who have been persuaded to purchase a product by virtual influencers in Singapore as of February 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1103884/singapore-impact-of-virtual-influencers-on-purchasing-decision/
YouGov. "Share of Respondents Who Have Been Persuaded to Purchase a Product by Virtual Influencers in Singapore as of February 2020." Statista, Statista Inc., 11 Mar 2020, https://www.statista.com/statistics/1103884/singapore-impact-of-virtual-influencers-on-purchasing-decision/
YouGov, Share of respondents who have been persuaded to purchase a product by virtual influencers in Singapore as of February 2020 Statista, https://www.statista.com/statistics/1103884/singapore-impact-of-virtual-influencers-on-purchasing-decision/ (last visited December 22, 2024)
Share of respondents who have been persuaded to purchase a product by virtual influencers in Singapore as of February 2020 [Graph], YouGov, March 11, 2020. [Online]. Available: https://www.statista.com/statistics/1103884/singapore-impact-of-virtual-influencers-on-purchasing-decision/
