Online ads that lead to irritation among Vietnamese 2019

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
In a survey conducted among Vietnamese citizens, 55 percent of respondents stated that they felt irritated when there was an unexpected pop-up while they were browsing content. In the same survey, 83 percent of respondents claimed that they would close online pop-up ads immediately.

Confusing factors of online advertisements among respondents in Vietnam in 2019

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Release date

October 2019

Region

Vietnam

Survey time period

May 2019

Number of respondents

860 respondents

Age group

18-47 years

Method of interview

Online survey

Supplementary notes

Original question: Please share the occasion when you felt irritated with ads.

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