Number of users of leading food delivery apps South Korea 2024
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As of May 2024, Baedal Minjok, also known as Baemin, was not only the most downloaded food delivery app in South Korea, it also had the most users, with around 21.74 million South Korean users.
Acquisition of Woowa Brothers
South Korea-based Woowa Brothers was founded in 2011 and is mostly known for being the company behind Baedal Minjok. In December 2019, Berlin-based company Delivery Hero announced they bought 87 percent of share of Woowa Brothers for around four billion South Korean won. Delivery Hero is active in the food delivery sector worldwide and already owned Yogiyo, the second most popular food delivery application in South Korea.
Consumer behavior
South Koreans are known to regularly dine out or to have food delivered. Out of people who order food delivery, an increasing number of customers order mainly via smart phone applications. In 2023, one-in-two South Koreans ordered delivery food via mobile app several times per month. One of the most popular items is fast food, like fried chicken. The large majority of respondents of over 70 percent to a survey about delivery expenditure stated that they spend up to 100 thousand South Korean won on delivery food per month on average.
