Most famous company mascots Japan 2021

Published by Statista Research Department, Sep 25, 2023
According to a survey conducted by the Nippon Research Center in Japan in 2021, 89 percent of the respondents recognized Peko-chan and Poko-chan, the two mascots of the confectionery company Fujiya Co. Ltd. Peko-chan first appeared as a design on candy packaging in 1950 and was later joined by her boyfriend Poko-chan.

Most recognized company mascots in Japan as of December 2021

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Release date

February 2022

Region

Japan

Survey time period

November 29 to December 11, 2021

Number of respondents

1,200 respondents

Age group

15-79 years

Special properties

area and city size as well as gender and age were sampled to reflect the Japanese population; multiple answers possible

Method of interview

Questionnaire

Supplementary notes

Survey question: "Which of the following 'company characters' do you know? Please let us know about all the characters that you know."

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