Brand awareness by category in Kenya 2023

80 percent of Kenyan respondents answer our survey on "Brand awareness by category" with "Consumer electronics". The survey was conducted in 2023, among 2,097 consumers.
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Brand awareness by category in Kenya as of June 2023

Characteristic	Share of respondents
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Number of respondents

2,097 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

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