In China, Spring Festival is not only a travel season, but also a golden time for media advertising. During the week of Chinese New Year in 2020, over half of the smart TV users turned on their TV for more than six hours per day, indicating an increase of 36 percent compared to the week before the festival.
Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration
*The Spring Festival was between January 24 and 30 in 2020. The time period before Spring Festival in 2020 referred to the period from January 17 to 23.
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GozenData. (February 17, 2020). Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/
GozenData. "Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration." Chart. February 17, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/
GozenData. (2020). Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/
GozenData. "Distribution of Smart Tv Daily Usage during Spring Festival in China in January 2020, by Duration." Statista, Statista Inc., 17 Feb 2020, https://www.statista.com/statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/
GozenData, Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration Statista, https://www.statista.com/statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/ (last visited December 19, 2024)
Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration [Graph], GozenData, February 17, 2020. [Online]. Available: https://www.statista.com/statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/
