In 2021, the market size of the adult product e-commerce market in China surpassed 76.6 billion yuan, up from 62.5 billion yuan in the previous year. The “world’s factory” has been the largest sex toy producer since 2010, with around 70 percent of the world’s sex toys being manufactured in this country.
Adult product industry in China
In 2016, the market size of adult products in China amounted to 44 billion yuan and would quadruple by 2023. One of the driving forces behind the market growth was online purchasing, which accounted for over 40 percent of the sex product retail in the country. Not surprisingly, more Chinese consumers prefer ordering sex products from e-commerce platforms to avoid embarrassment. The bestselling items on these shopping sites like Tmall and Taobao varied by gender. Masturbators were the top sales among male consumers, whereas lingerie was popular among females.
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iiMedia Research, & Weibo. (July 18, 2022). Market size of adult product e-commerce sector in China from 2016 to 2021 with estimates until 2025 (in billion yuan) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1098806/china-market-size-of-adult-product-ecommerce-market/
iiMedia Research, und Weibo. "Market size of adult product e-commerce sector in China from 2016 to 2021 with estimates until 2025 (in billion yuan)." Chart. July 18, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1098806/china-market-size-of-adult-product-ecommerce-market/
iiMedia Research, Weibo. (2022). Market size of adult product e-commerce sector in China from 2016 to 2021 with estimates until 2025 (in billion yuan). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1098806/china-market-size-of-adult-product-ecommerce-market/
iiMedia Research, and Weibo. "Market Size of Adult Product E-commerce Sector in China from 2016 to 2021 with Estimates until 2025 (in Billion Yuan)." Statista, Statista Inc., 18 Jul 2022, https://www.statista.com/statistics/1098806/china-market-size-of-adult-product-ecommerce-market/
iiMedia Research & Weibo, Market size of adult product e-commerce sector in China from 2016 to 2021 with estimates until 2025 (in billion yuan) Statista, https://www.statista.com/statistics/1098806/china-market-size-of-adult-product-ecommerce-market/ (last visited August 25, 2024)
Market size of adult product e-commerce sector in China from 2016 to 2021 with estimates until 2025 (in billion yuan) [Graph], iiMedia Research, & Weibo, July 18, 2022. [Online]. Available: https://www.statista.com/statistics/1098806/china-market-size-of-adult-product-ecommerce-market/