In 2019, the most important source of information on food products and their prices on the offline channel in Poland were advertising newspapers. Customers acquired knowledge about food products also from TV commercials or directly in the shops where they made their purchases. For all other categories - clothing, footwear, DIY products, and consumer electronics - the most important sources were the same, people usually found information about the products in promotional newspapers, in shops, and from friends.
Sources of information about products and prices for offline channel in Poland in 2019
Characteristic
Groceries
Clothes
Shoes
DIY
Consumer electronics
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EY. (September 1, 2019). Sources of information about products and prices for offline channel in Poland in 2019 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1096652/poland-sources-of-information-about-products-in-offline-channel/
EY. "Sources of information about products and prices for offline channel in Poland in 2019." Chart. September 1, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1096652/poland-sources-of-information-about-products-in-offline-channel/
EY. (2019). Sources of information about products and prices for offline channel in Poland in 2019. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1096652/poland-sources-of-information-about-products-in-offline-channel/
EY. "Sources of Information about Products and Prices for Offline Channel in Poland in 2019." Statista, Statista Inc., 1 Sep 2019, https://www.statista.com/statistics/1096652/poland-sources-of-information-about-products-in-offline-channel/
EY, Sources of information about products and prices for offline channel in Poland in 2019 Statista, https://www.statista.com/statistics/1096652/poland-sources-of-information-about-products-in-offline-channel/ (last visited September 01, 2024)
Sources of information about products and prices for offline channel in Poland in 2019 [Graph], EY, September 1, 2019. [Online]. Available: https://www.statista.com/statistics/1096652/poland-sources-of-information-about-products-in-offline-channel/