Nearly half of respondents in Poland in 2020 saw events organized by or in collaboration with brands as more meaningful than regular advertising. However, only one-third of respondents thought so about product placement.
Share of respondents who view certain types of content produced in collaboration with brands as more meaningful than regular advertising in Poland in 2020
Characteristic
Share of respondents
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Media & Marketing Polska. (February 11, 2020). Share of respondents who view certain types of content produced in collaboration with brands as more meaningful than regular advertising in Poland in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1096208/poland-most-meaningful-brand-produced-content/
Media & Marketing Polska. "Share of respondents who view certain types of content produced in collaboration with brands as more meaningful than regular advertising in Poland in 2020." Chart. February 11, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1096208/poland-most-meaningful-brand-produced-content/
Media & Marketing Polska. (2020). Share of respondents who view certain types of content produced in collaboration with brands as more meaningful than regular advertising in Poland in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1096208/poland-most-meaningful-brand-produced-content/
Media & Marketing Polska. "Share of Respondents Who View Certain Types of Content Produced in Collaboration with Brands as More Meaningful than Regular Advertising in Poland in 2020." Statista, Statista Inc., 11 Feb 2020, https://www.statista.com/statistics/1096208/poland-most-meaningful-brand-produced-content/
Media & Marketing Polska, Share of respondents who view certain types of content produced in collaboration with brands as more meaningful than regular advertising in Poland in 2020 Statista, https://www.statista.com/statistics/1096208/poland-most-meaningful-brand-produced-content/ (last visited July 22, 2024)
Share of respondents who view certain types of content produced in collaboration with brands as more meaningful than regular advertising in Poland in 2020 [Graph], Media & Marketing Polska, February 11, 2020. [Online]. Available: https://www.statista.com/statistics/1096208/poland-most-meaningful-brand-produced-content/